I believe the best ideas are made better through impeccable market research, UI/UX Design, and digital marketing. My previous career was in Unscripted TV Development where I was employed by each pillar of the entertainment industry -- the Agency side, the Buyer side, and the Seller side. Through these experiences, I learned how to not only create sellable concepts, but also how to re-evaluate and walk away from stale ideas in order to pursue testable goals. 

I value design thinking, co-creation, being able to connect seemingly impossible dots, and hustle. Above all, I strive to create assets that you can't wait to tell your friends about.

Product Marketing Management -- Development of a DJ competition show format with a fully integrated application experience. Part of the show's voting metric relied on a custom app that measured how much and how hard viewers were dancing to the music, both at home and in a live studio audience.  

Marketing -- Social media, web, and online content for the children's shoe brand, Tsukihoshi. Founded in 1873 in Japan, Tsukihoshi's parent company is MoonStar--the brand behind the original Tabi footwear. 

Companies -- CAA, TNT, TBS, ITV Entertainment (Hell's Kitchen, The First 48, Rich Kids of Beverly Hills), and Streetvirus (Disney, Fred Segal, Interscope Records, GUESS).